ān lì 安利

"ān lì" is the Chinese name of Amway, It is an American company specialising in the use of multi-level marketing to sell health, beauty, and home care products. Because of its characteristics "Amway sales", its direct selling mode exists loopholes, the salesmen always come to potential customers' house or call them thousands of times. Therefore, the word "Amway" has also linked with the meaning of "brainwashing marketing".

"ān lì", Amway, now is verbs, means promotion, recommendation. For example, if a person thinks something is good, he will "ān lì" to others (recommended to others) or give a "ān lì" (a recommended thing). "ān lì" means to promote others what they think is good because they really like it.

As a matter of fact, the word "ān lì" has strong emotion. The general recommendation is not as strong as "ān lì". Only the strong recommendation can be called "ān lì".

1. “Our Company.” The Amway Business Opportunity, www.amway.com/about-amway/our-company.

2. “安利是什么意思？安利是什么梗？.” PConline, 14 Oct. 2017, pcedu.pconline.com.cn/1011/10111499.html.